Discipline	Number of Studies	Percentage	Key Journals
Marketing	47	50.5%	European Journal of Marketing, Journal of Product and Brand Management, Psychology and Marketing
Advertising	15	16.1%	Journal of Advertising, Journal of Advertising Research, International Journal of Advertising
Consumer Research	8	8.6%	Journal of Consumer Research, Journal of Consumer Marketing
Communication	6	6.5%	Corporate Communications, Journal of Marketing Communications
Business Research	3	3.2%	Journal of Business Research
Specialized Marketing	8	8.6%	Journal of Islamic Marketing, Journal of Social Marketing, Journal of Vacation Marketing
Other	6	6.5%	Bulletin of Science, Technology and Society, Journal of Global Marketing
Total	93	100%