4/29/2025
Table 3.6
| Condition Domain | Enhances Authenticity When… | Undermines Authenticity When… |
|---|---|---|
| Product Category | Hedonic, symbolic, identity-oriented | Utilitarian, technical |
| Communication Context | Artistic, narrative, nuanced topics | High-stakes (health, climate, safety, finance) |
| Audience Traits | High Need for Cognition; reflective audiences | Low NFC; low ambiguity tolerance |
| Brand Voice | Poetic, literary, philosophical | Literal, corporate, instructional |
| Perceived Intention | Seen as sincere, inclusive, thoughtful | Seen as manipulative or evasive |
| Cultural Context | High-context communication cultures | Low-context cultures expecting clarity |