4/29/2025

Table 3.6


Condition DomainEnhances Authenticity When…Undermines Authenticity When…
Product CategoryHedonic, symbolic, identity-orientedUtilitarian, technical
Communication ContextArtistic, narrative, nuanced topicsHigh-stakes (health, climate, safety, finance)
Audience TraitsHigh Need for Cognition; reflective audiencesLow NFC; low ambiguity tolerance
Brand VoicePoetic, literary, philosophicalLiteral, corporate, instructional
Perceived IntentionSeen as sincere, inclusive, thoughtfulSeen as manipulative or evasive
Cultural ContextHigh-context communication culturesLow-context cultures expecting clarity