6/29/2020
Table 5.1
| No. | Authors | Title | Year |
|---|---|---|---|
| 1 | Jin, Z.; Tao, X. | Speak to couriers: different message receivers on parcel affect repurchase intention | 2025 |
| 2 | Chen, X.; Yang, Y.; Bilgihan, A.; Liu, W. | Eyeing the pun: an eye-tracking study on the synergistic effects of visual and textual elements in tourism advertising | 2025 |
| 3 | Guo, R.; Sun, D.; Luo, Y.; Zhou, M.; Tao, L. | Message sidedness and green demarketing effectiveness: the moderation of product attribute dominance | 2025 |
| 4 | Cordero-GutiĂ©rrez, R.; Aljarah, A.; Lopez, M.; Lahuerta-Otero, E. | Make me happy, make it credible â the effect of CSR message framing on online brand engagement | 2024 |
| 5 | Ono, M.; Ono, A. | Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion | 2024 |
| 6 | Mazerant, K.; Willemsen, L.M.; Neijens, P.; van Noort, G. | Evaluating the Reliability and Validity of Practitioners and Consumersâ Advertising Creativity Assessments | 2024 |
| 7 | Bausch, T.; Schröder, T.; Tauber, V. | What is to be sustained? The polysemy of sustainability and sustainable tourism across languages and cultures | 2024 |
| 8 | Beard, E.; Henninger, N.M.; Venkatraman, V. | Making Ads Stick: Role of Metaphors in Improving Advertising Memory | 2024 |
| 9 | Zunckel, C.; Pillay, P.; Drummond, M.H.; Rosenstein, D. | Advertising to reduce meat consumption: positive framing versus negative framing effects on attention | 2023 |
| 10 | Dass, M.; Kohli, C.; Acharya, M. | An Investigation Into Slogan Design On Creating SloganâBrand Alignment Message Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment | 2023 |
| 11 | Riesch, H.; Vrikki, P.; Stephens, N.; Lewis, J.; Martin, O. | âA Moment of Science, Pleaseâ: Activism, Community, and Humor at the March for Science | 2021 |
| 12 | Liebrecht, C.; Tsaousi, C.; van Hooijdonk, C. | Linguistic elements of conversational human voice in online brand communication: Manipulations and perceptions | 2021 |
| 13 | Gilliam, D.A.; Munoz, J.R.; Jiménez, F.R.; Kim, S.; Kyle, C.M. | Exploring Textual Modes, Imagery and Claims in B to B and B to Print Advertising | 2021 |
| 14 | Feng, Y.; Xie, Q. | Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association | 2019 |
| 15 | Jung, M.H.; Critcher, C.R. | How encouraging niceness can incentivize nastiness: An unintended consequence of advertising reform | 2018 |
| 16 | Hartnett, N.; Romaniuk, J.; Kennedy, R. | Comparing direct and indirect branding in advertising | 2016 |
| 17 | ZĂșñiga, M.Ă.; Torres, I.M.; Niculescu, M. | Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans | 2015 |
| 18 | Smykova, M. | The development of a tourist brand in Kazakhstan | 2015 |
| 19 | Zenker, S.; Gollan, T.; Van Quaquebeke, N. | Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing | 2014 |
| 20 | Dass, M.; Kohli, C.; Kumar, P.; Thomas, S. | A study of the antecedents of slogan liking | 2014 |
| 21 | Wilson, J.A.J.; Liu, J. | The challenges of Islamic branding: Navigating emotions and halal | 2011 |
| 22 | Puntoni, S.; de Langhe, B.; van Osselaer, S.M.J. | Bilingualism and the emotional intensity of advertising language | 2009 |
| 23 | Lee, M.Y.P.; So, D.W.C. | Corporate-slogans of corporations operating in Greater China | 2007 |
| 24 | McQuarrie, E.F.; Mick, D.G. | Visual rhetoric in advertising: Text-interpretive, experimental, and reader-response analyses | 1999 |
| 25 | Kapoor, A.; Kumar, M. | Frontiers: Generative AI and Personalized Video Advertisements | 2025 |
| 26 | Polonsky, M.; Khoshghadam, L.; Dubelaar, C.; Li, K.K. | Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering | 2025 |
| 27 | Redden, J.P. | Test for the Best: Using ChatGPT to Create Effective Ad Taglines | 2025 |
| 28 | Abolhasani, M.; Masters, J.; Golrokhi, Z. | The sound of persuasion: musicâs impact in university advertising | 2025 |
| 29 | Berendt, J.; Uhrich, S.; Borah, A.; Kilduff, G.J. | The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement | 2024 |
| 30 | Fukui, M.; Tan, C.S.L. | A study on factors affecting Japanese consumerâs behavior toward 5G smartphone purchase | 2024 |
| 31 | Kwarteng-Amaniampong, E.; Tait, M.; Potgieter, A. | The Influence of Visual Identity Elements on the Creation of a Footwear Brand in Ghana | 2024 |
| 32 | Hodges, B.T.; Estes, Z.; Warren, C. | Intel Inside: The Linguistic Properties of Effective Slogans | 2024 |
| 33 | Ć ÄepkovĂĄ, S.; ZauĆĄkovĂĄ, A. | ECOPRODUCTS IN THE DYNAMIC ERA OF DIGITAL COMMUNICATION: A NEUROMARKETING STUDY OF USERSâ EMOTIONAL REACTIONS ON SOCIAL MEDIA | 2024 |
| 34 | Shahriari, E.; Abbassi, H.; Torres, I.M.; ZĂșñiga, M.Ă.; Alfayez, N. | A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand | 2023 |
| 35 | Singkheeprapha, P.; Jumani, Z.A.; Sukhabot, S. | Is Islamic brand attitudes influence Thai Muslimsâ buying behavioural intentions: a quantitative analysis using smart-PLS | 2022 |
| 36 | Nkwei, E.S.; Roberts-Lombard, M.; Maduku, D.K. | A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa | 2022 |
| 37 | Suci, A.; Maryanti, S.; Hardi, H.; Sudiar, N. | Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan | 2022 |
| 38 | Wagner, U.; Ruhm, R. | Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising | 2022 |
| 39 | Liu, C.; Gao, X.; Liu, Z.; Gao, J. | When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion | 2021 |
| 40 | Ma, Q.; Cheng, L.; Qiu, W.; Wang, J. | The neural basis of the unattended processing of destination-slogan consistency | 2021 |
| 41 | Feng, Y.; Wu, L. | Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms | 2021 |
| 42 | Nickerson, C.; Nandialath, A. | The impact of religious salience on purchase intentions: evidence from the UAE | 2020 |
| 43 | Sundar, A.; Cao, E.S.; Machleit, K.A. | How product aesthetics cues efficacy beliefs of product performance | 2020 |
| 44 | Song, Y.; Luximon, Y.; Luo, J. | A moderated mediation analysis of the effect of lettering case and color temperature on trustworthiness perceptions and investment decisions | 2020 |
| 45 | Nesselhauf, L.; Fleuchaus, R.; Theuvsen, L. | What about the environment?: A choice-based conjoint study about wine from fungus-resistant grape varieties | 2020 |
| 46 | Pich, C.; Armannsdottir, G.; Dean, D.; Spry, L.; Jain, V. | Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model | 2020 |
| 47 | Prediger, M.; Huertas-Garcia, R.; GĂĄzquez-Abad, J.C. | How store flyers design affect perceived variety of retailersâ assortment | 2019 |
| 48 | Liu, C.; Choi, N.H.; Li, B. | To buy for whom? The effects of moneyâs pride and surprise tag on spending behaviors | 2018 |
| 49 | Briggs, E.; Janakiraman, N. | Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment | 2017 |
| 50 | Hendriks, B.; van Meurs, F.; Poos, C. | Effects of Difficult and Easy English Slogans in Advertising for Dutch Consumers | 2017 |
| 51 | Wu, P.C.S.; Lo, W.-K. | Effects of product scarcity: The mediating role of consumer need for uniqueness and conformity | 2017 |
| 52 | Humphrey, W.F.; Laverie, D.A.; Rinaldo, S.B. | Brand choice via incidental social media exposure | 2017 |
| 53 | Mohammed, I.; Denizci Guillet, B.D.; Schuckert, M.; Law, R. | An Empirical Investigation of Corporate Identity Communication on Hong Kong Hotelsâ Websites | 2016 |
| 54 | Gammoh, B.S.; Mallin, M.L.; Pullins, E.B. | The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes | 2014 |
| 55 | Strutton, D.; Roswinanto, W. | Can vague brand slogans promote desirable consumer responses? | 2014 |
| 56 | Tasci, A.D.A.; Denizci Guillet, B.D.; Gartner, W.C. | Judging the book by the cover: Consumer preferences of hospitality industry uniforms for destination brands | 2014 |
| 57 | Kim, D.H.; Sung, Y. | Gucci versus old navy: Interplay of brand personality and regulatory focus in advertising persuasion | 2013 |
| 58 | Hornikx, J.; van Meurs, F.; Hof, R.-J. | The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products | 2013 |
| 59 | Matarazzo, M.; Resciniti, R. | Managing favorable productâcountry match in international markets: The case of âMade in Gessiâ; ćœé ćžćșäžçźĄçæć©çäș§ććœćź¶ç«äșïŒä»„ âMade in Gessiâ äžșäŸ | 2013 |
| 60 | Kim, S.; Lehto, X.Y. | Projected and Perceived Destination Brand Personalities: The Case of South Korea | 2013 |
| 61 | Sartori, A.; Mottironi, C.; Corigliano, M.A. | Tourist destination brand equity and internal stakeholders: An empirical research | 2012 |
| 62 | Kronrod, A.; Grinstein, A.; Wathieu, L. | Enjoy! hedonic consumption and compliance with assertive messages | 2012 |
| 63 | Myers, B.; Kwon, W.-S.; Forsythe, S. | Creating Effective Cause-Related Marketing Campaigns: The Role of Cause-Brand Fit, Campaign News Source, and Perceived Motivations | 2012 |
| 64 | Laran, J.; Dalton, A.N.; Andrade, E. | The curious case of behavioral backlash: Why brands produce priming effects and slogans produce reverse priming effects | 2011 |
| 65 | Chatterjee, P. | Drivers of new product recommending and referral behaviour on social network sites | 2011 |
| 66 | Nunes, P.F.; Piotroski, S.A.; Teo, L.L.; Matheis, R.M. | Seven lessons for building a winning brand in China | 2010 |
| 67 | Huhmann, B.A.; Mott-Stenerson, B. | Controversial advertisement executions and involvement on elaborative processing and comprehension | 2008 |
| 68 | Chow, C.S.F.; Tang, E.P.Y.; Fu, I.S.F. | Global marketersâ dilemma: Whether to translate the brand name into local language | 2007 |
| 69 | Rosengren, S.; Dahlén, M. | Brand-slogan matching in a cluttered environment | 2006 |
| 70 | Pike, S. | Destination decision sets: A longitudinal comparison of stated destination preferences and actual travel | 2006 |
| 71 | Aurand, T.W.; Gorchels, L.; Bishop, T.R. | Human resource managementâs role in internal branding: An opportunity for cross-functional brand message synergy | 2005 |
| 72 | Melewar, T.C.; Saunders, J. | Global corporate visual identity systems: using an extended marketing mix | 2000 |
| 73 | Pryor, K.; Brodie, R.J. | How advertising slogans can prime evaluations of brand extensions: Further empirical results | 1998 |
| 74 | Glassman, M.; Ford, J.B. | An empirical investigation of bogus recall | 1988 |
| 75 | Yu, J.; Sun, X.; Huang, Y.; Jia, Y. | Concrete or Abstract? The Impact of Green Advertising Appeals and Information Framing on Consumer Responses | 2025 |
| 76 | Fatemi, H.; Wan, J. | A natural fit: exposure to nature influences regulatory focus | 2024 |
| 77 | Banerji, D.; Reimer, T.; Roland, C.R. | Marketing to multiple audiences simultaneously using strategic ambiguity: A study of credit card choice behavior | 2024 |
| 78 | Koniak, P.; Cwalina, W. | Does it pay to avoid speaking straight about controversial issues? Impact of argumentative ambiguity on the perception of the speaker | 2022 |
| 79 | Houston, E. | Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content | 2022 |
| 80 | Kovalenko, A. | Student preferences for slogans of higher-education institutions | 2019 |
| 81 | Fernandes, S.F.; Panda, R. | Product conspicuousness and reference group influence among women: An empirical analysis | 2019 |
| 82 | Gomes, R.F.; Casais, B. | Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media | 2018 |
| 83 | Pham, M.; Valette-Florence, P.; Vigneron, F. | Luxury brand desirability and fashion equity: The joint moderating effect on consumersâ commitment toward luxury brands | 2018 |
| 84 | Stone, T.; Gould, S.J.; SzabĂł-Douat, T. | âAm I as extended as you say I am?â Consumerâs emic perspectives on the extended self | 2017 |
| 85 | IleĆ, I.A.; Nan, X. | Itâs no laughing matter: An exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages | 2017 |
| 86 | Ăberg, C. | HOW INNOVATION IMPACTS ARTISTIC CREATIVITY - MANAGING INNOVATION IN THE ADVERTISING SECTOR | 2016 |
| 87 | Fam, K.-S.; De-Run, E.; Shukla, P.; Massey, G.R.; Waller, D.; Wang, P.Z. | Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent | 2013 |
| 88 | Tsai, W.-H.S. | Political issues in advertising polysemy: The case of gay window advertising | 2012 |
| 89 | Puntoni, S.; Vanhamme, J.; Visscher, R. | Two birds and one stone: Purposeful polysemy in minority targeting and advertising evaluations | 2011 |
| 90 | Warlaumont, H.G. | Advertising images: From persuasion to polysemy | 1995 |
| 91 | Reece, R.B.; Vanden Bergh, B.G.; Li, H. | What makes a slogan memorable and who remembers it | 1994 |
| 92 | Contractor, N.S.; Ehrlich, M.C. | Strategic Ambiguity in the Birth of a Loosely Coupled Organization: The Case of a $50-Million Experiment | 1993 |
| 93 | Droulers, O.; Yu, J.J.; Lacoste-Badie, S. | Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads How Dynamic Images and Messaging Drive Scent Perception and Purchase Intention | 2024 |