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📁 Overview

Hypothesis

Rancangan hipotesis dan RQ

Initial Reference

Explanation of initial SLR query

PRISMA Screening

PRISMA Screening Parameters

📁 Reports

Abstract

How Wordplay Affects Authenticity Perception Compared to Ordinary Slogans

Chapter 1

Introduction: The Authenticity-Ambiguity Paradox

Chapter 2

Methodology: Systematic Knowledge Synthesis

Chapter 3

Findings: The Evidence Tapestry

Chapter 4

Discussion: From Evidence to Strategic Insight

Summary

Dual Pathways to Authenticity: How Ambiguous and Ordinary Messages Shape Brand Perception

📊 Tables

Table 3.1

Temporal Evolution Phases

Table 3.2

Disciplinary Distribution of Studies

Table 3.3

Conceptual Types of Ambiguity and Associated Effects

Table 3.4

Characteristics of the Studies

Table 3.6

Conditions Under Which Ambiguity Enhances vs. Undermines Authenticity

Table 3.5

Prevalence of Authenticity Constructs

Table 5.1

PRISMA-Compliant Final Studies